The NFL is fast turning into one of the world’s largest global brands. What is already the most popular sport in America is continuously extending its reach to different countries all over the world — spreading the game of football we know and love.
With the reach that the league has, it has taken the position they are in and tried to help others around them. Such is the case with the “My Cause My Cleats” campaign. Let’s take a closer look at the NFL movement, as players around the league will be participating in the movement over the next two weeks of the season.
Exploring the My Cause My Cleats Movement
My Cause My Cleats has become a big part of the NFL’s way of using its platform to shine a light on causes that are important to the players. According to NFL.com, the league describes the movement as a chance for the players’ voices to be heard about things that matter most to them.
“NFL players reveal their passions beyond the game and wear their hearts on their feet through My Cause My Cleats. Players have the opportunity to pick a cause that is important to them and represent their chosen organization on custom-designed cleats.”
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My Cause My Cleats celebrates the positive and influential impact many around the league have made in their communities and provides them a unique opportunity to highlight the work they are passionate about off the field and bring it on the field.
During Weeks 13 and 14, NFL players are wearing customized cleats in honor of the causes they have chosen to support through My Cause My Cleats.
Cowboys QB Dak Prescott Uses His Platform for Good
Players such as Dallas Cowboys quarterback Dak Prescott are wearing custom-made cleats to draw awareness to his foundation, Faith, Fight, Finish.
The Walter Payton Man of The Year award winner is known for the work that he does within the community and has established himself as not only a leader on the field but prides himself in being the same off of it as well.
My Cause My Cleats provides players such as Dak a chance to bring awareness to something the players hold near and dear to their hearts. It’s an invaluable opportunity that the league takes advantage of every year.
Be on the lookout throughout the next two weeks as some of your favorite players will all be dawning something different with hopes of making an important change.
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