Kansas City Chiefs tight end Travis Kelce and pop superstar Taylor Swift are a power couple, as both have risen to the top of their respective fields.
Swift has amassed a massive following and recently wrapped up arguably the most successful tour of all time. Meanwhile, Kelce is a three-time Super Bowl champion who hosts a massively successful podcast.
But this begs the question: who has the higher net worth? From Kelce’s NFL contracts and endorsement deals to Swift’s hugely popular tour and music sales, let’s delve into who has earned more.
What Is Taylor Swift’s Net Worth?
Swift is absolutely killing it, with a net worth estimated at $1.6 billion. Over the last two years, her net worth has skyrocketed thanks to the earnings from her ridiculously popular “The Eras Tour” and the increasing value of her masters. In early 2023, she had an estimated net worth of $740 million, so it has drastically increased in a very short span.
As of January 2025, Swift is the 2,029th-richest person on the planet, according to Forbes’ Real-Time Billionaires ranking.
🎥 I Taylor and her whole family arriving at Arrowhead Stadium to cheer for Travis Kelce and the Chiefs!
— Taylor Swift News (@DailyTSwiftNews) January 18, 2025
She’s just the fifth musician to reach billionaire status, joining Rihanna, Jay Z, Jimmy Buffett, and Bruce Springsteen. However, Forbes notes that Swift “is the first musician to make the billionaire ranking primarily based on her songs and performances.”
Her music catalog is worth roughly $600 million, her touring and royalties have brought in nearly $600 million, and she also has $125 million in real estate.
“The Eras Tour” was a huge money-maker, becoming arguably the most successful tour of all time. She recently became the first solo artist to play Wembley Stadium eight times in a single tour, breaking Michael Jackson’s record that stood for 36 years.
The subsequent “Eras Tour” film was a hit as well, grossing $261,656,269 worldwide and breaking the record for a concert film (previously set by Jackson’s “This Is It”). The documentary also earned a Golden Globe nomination in the new Cinematic and Box Office Achievement category.
What Is Travis Kelce’s Net Worth?
Throughout his time with the Chiefs, Kelce has earned $93,943,975 from his NFL contracts alone.
Kelce has a net worth of $90 million, built on his NFL earnings, endorsements, and ventures like Casa Azul Reposado Tequila. The veteran’s business acumen matches his athleticism.
Kelce’s ventures go beyond apparel and nutrition. He’s also a savvy investor, earning a four-times return on his stake in L Catterton’s acquisition of Cholula Hot Sauce when McCormick & Company bought the brand for $800 million in 2020.
In Oct. 2023, Kelce and Walmart unveiled a barbecue product line, Travis Kelce’s Kitchen, inspired by Kansas City flavors. This followed the success of his 2022 collaboration with Hy-Vee, which launched Kelce’s Krunch, a limited-edition cereal supporting his charitable foundation.
Beyond football and business, Kelce shines in other arenas. He continues to redefine what it means to be an athlete in the modern era, from behind a microphone to the football field and boardrooms.
A prolific endorser, he’s been the face of brands like McDonald’s, Pfizer, State Farm, Papa John’s, Bud Light, Sleep Number, Tide, Dick’s Sporting Goods, T-Mobile, Experian, Old Spice, Walgreens, and DirecTV. His entrepreneurial spirit took flight in 2019 with the launch of Hilo Nutrition, a health brand specializing in performance gummy supplements. Shortly after, in 2020, Kelce introduced Tru Kolors, his clothing line, which became the first NFL player-owned brand to collaborate officially with an NFL franchise, the Chiefs.
Kelce also has one of the most popular sports podcasts, “New Heights,” which he hosts with his brother and former Philadelphia Eagles center Jason Kelce. The Kelce brothers recently inked a three-year, $100 million podcast distribution deal with Wondery.
Since he started dating Swift, Kelce has become a household name and received a ton of off-field opportunities.
For example, Hollywood has come calling over the last year. On “New Heights, the Kelce brothers recently mentioned that they have been meeting with studios about possible movie and television opportunities.
Last year, Kelce purchased a 16,000-square-foot mansion for $6 million in Kansas City. That same year, he also became an investor in Casa Azul Tequila.
Kelce’s net worth is certainly on the rise, but it seems unlikely that he’ll ever be able to catch up to Swift’s.
Swift and Kelce’s Date Rules Revealed
Since Kansas City Chiefs tight end Travis Kelce started dating singer Taylor Swift, his life has changed drastically. Once he went from Chiefs tight end to the world’s most famous boyfriend, Kelce’s fame and popularity skyrocketed overnight.
Kelce, who is notorious for being one of the friendliest guys in the NFL, had to make some lifestyle changes when he started dating Swift.
Swift and Kelce can reportedly no longer go on public dates, which is understandable because of how famous they are and the amount of attention they attract.
Prior to dating Swift, Kelce was known for mingling with other restaurant guests and staff whenever he would go out to eat. But since he started dating Swift, he has had to make some adjustments. The two have some specific date night rules that they always follow.
“Taylor’s security calls the restaurants beforehand to request a private room for the couple,” a source told The U.S. Sun.
“They request workers not serving them in the private room to refrain from interacting with them or asking for photos to avoid drawing attention. Before Travis began bringing Taylor to the Kansas City spots, he would socialize more with staff and guests of the restaurants.”
That’s not the only thing that has changed with the couple. Kelce was accused of being out of shape while he was on tour with Swift this past summer.
