For the first time in NFL history, the Super Bowl will feature an alternate telecast. The NFL announced on Tuesday that a kids-focused Super Bowl broadcast will air on Nickelodeon in 2024. Super Bowl 58 is scheduled to be played in Paradise, Nevada, on Feb. 11, 2024.
Nickelodeon To Broadcast Super Bowl in 2024
CBS Sports owns the rights to next year’s Super Bowl and is run by Paramount, the same parent company that controls Nickelodeon.
“We’re thrilled to partner with CBS Sports and Nickelodeon to present the first alternate telecast of the Super Bowl,” NFL media executive vice president Hans Schroeder said in a statement.
“Our previous telecasts on Nickelodeon have been huge hits and created a new and different way to experience an NFL game. We’re excited to bring that creativity to Super Bowl 58 and give our fans another way to enjoy one of the world’s most popular sporting events.”
Nickelodeon has hosted games in each of the past four seasons. They aired a Wild Card game in the 2020 and 2021 campaigns before broadcasting a Christmas Day contest between the Denver Broncos and Los Angeles Rams in 2022. The latter was highlighted by a viral clip of Spongebob Squarepants’ Patrick Star ridiculing Russell Wilson following an interception.
This season, Nickelodeon will carry another Christmas Day game when the Kansas City Chiefs host the Las Vegas Raiders.
“There is nobody more suited than our CBS Sports production team, in conjunction with our friends at Nickelodeon, to deliver an innovative and slime-filled Nick-ified telecast for kids and family, alongside our industry-leading NFL production on CBS, to create a truly unique viewing experience and broaden the reach of the Super Bowl to a new legion of fans,” said CBS Sports chairman Sean McManus.
The NFL will announce the broadcast team for the Nickelodeon Super Bowl at a later date, according to John Ourand of the Sports Business Journal. Noah Eagle, Nate Burleson, and Gabrielle Nevaeh Green were the commentators for Nickelodeon’s first three games.
Nickelodeon’s broadcasts, which feature virtual slime following scores and other children-centric effects, have been immensely successful. Nickelodeon’s first Wild Card game drew 2.06 million viewers, while their 2022 Christmas Day game brought in 906,000.