Away from the racetracks, four-wheeled motorsport racing has largely been an argument about which sport among F1 and NASCAR is superior. While there is no definitive answer to the age-old question, Chase Briscoe has no doubts that NASCAR reigns supreme.
However, the Joe Gibbs Racing driver feels NASCAR’s appeal isn’t as fancy as that of F1, and that is because of the latter’s successful marketing strategies. Nonetheless, Briscoe remains confident that NASCAR is the better racing showcase.
Chase Briscoe Certain That NASCAR Puts On a Better Racing Display Than F1
Speaking to Jeff Gluck on the “12 Questions Podcast,” Briscoe revealed his concern about NASCAR not doing a good job of marketing its superstars. The 30-year-old feels his sport needs to emulate the marketing strategies of F1 and elevate the overall quality of an event while still keeping it accessible to the fans.
Additionally, he pointed out that from a purely racing perspective, NASCAR was the best in the world, but F1’s grandeur makes it a bigger spectacle.
“From a racing product, our racing is the best in the world. We have incredible races. Look at the Atlanta race last year. Our racing product is night and day better than what they [F1] have. But they make it feel like an event, and their drivers are superstars.”
Furthermore, Briscoe talked about NASCAR’s golden era, where drivers such as Jimmie Johnson, Dale Earnhardt Sr., Richard Petty, and Tony Stewart were the superstars of the racing realm.
He spoke about when Jeff Gordon appeared on the famed show “Saturday Night Live” and suggested that drivers used to be household names. But things are much different now. Even the sport’s biggest names have little access to such platforms, thanks to NASCAR’s diminishing appeal.
F1, on the other hand, made a smart move by bringing the sport to OTT platforms in the form of a docu-series. Their appeal grew multitudes thanks to Netflix’s “Drive to Survive,” and the same has resulted in the sport now hosting three races in the States and earning astronomical figures each year.
NASCAR may be the motorsport preference of America, but F1’s global popularity has raised the bar for high-level racing.
