Joe Gibbs, the legendary NASCAR team owner of Joe Gibbs Racing and a three-time Super Bowl-winning coach, is making waves on social media — but not for his racing strategies or a championship win.
Instead, a new promotional video featuring Gibbs using Gen Z slang has taken the internet by storm. In the clip, created for Interstate Batteries, the 84-year-old racing mogul jokingly uses the term “no rizz,” which is used to describe someone lacking charisma. The unexpected attempt at modern slang has left NASCAR fans both amused and entertained.
Joe Gibbs Embraces Gen Z Lingo in Fun Twist
Gibbs is known for his serious and professional demeanor, both in the NFL and NASCAR. Also, he isn’t exactly known for his social media presence or modern internet slang. However, his latest video shows a completely different side of Gibbs.
While leading a promotional clip along with a factory tour for Interstate Batteries, Gibbs attempts to use Gen Z slang, mentioning that a certain part of his factory has a so-called “no-rizz zone.”
Gibbs’ deadpan humor and willingness to step outside his usual persona caught many by surprise.
Coach Gibbs is lowkey in his rizz era. Take a tour of the @joegibbsracing headquarters and don’t forget to catch us in the comments! #Slay #JoeGibbsRacing #TeamInterstate #PoweredByInterstate pic.twitter.com/hCbHN2Y7KW
— Interstate Batteries (@interstatebatts) February 26, 2025
The video quickly gained traction online, with fans reacting to the unexpected moment. Many found it hilarious that a man known for his championship mindset and old-school leadership style was now throwing around internet slangs such as “slay” and “ick” like a social media influencer.
NASCAR has been working to appeal to younger audiences, and this promo proved that even industry veterans like Gibbs are willing to adapt.
Fans React to Gibbs’ Viral Moment
The NASCAR community had a field day reacting to Gibbs’ attempted humor. One fan wrote, “I just know his grandkids are laughing hysterically at this.”
The light-hearted moment not only gave fans a good laugh but also showed that even the most seasoned sports figures can have fun with internet culture.
Beyond just the laughs, this moment highlights NASCAR’s growing efforts to engage with younger fans. Social media plays a crucial role in the sport’s marketing strategies today, where teams and sponsors are finding creative ways to stay relevant.
Gibbs’ viral moment proves that even in an ever-changing digital landscape, he remains a key figure in the sport. Whether or not he truly “slayed” is up for debate, but one thing is certain — he just showed that even legends can keep up with the times.
