After a subpar performance against the Cincinnati Bengals on Monday Night Football, Los Angeles Rams RB Kyren Williams has managed to produce another multi-touchdown game within the first four weeks of the NFL season.
Is this another great sell window? Or should you keep Williams on your fantasy football team because he’s the real deal?
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What Should Fantasy Managers Do With Kyren Williams?
After failing to top 52 yards rushing in any game through the first three weeks of the season, Williams managed to generate 76 yards on the ground to go with a pair of rushing touchdowns in the first half against the Indianapolis Colts in Week 4.
Kyren Williams takes it in for the TD 🙌 pic.twitter.com/hYrh4hwG07
— FOX Sports: NFL (@NFLonFOX) October 1, 2023
This creates a weird situation for fantasy managers because, with three quality fantasy outings in four weeks, Williams does have fantasy value right now. The question is whether or not you believe he will continue to produce like this for the remainder of the 2023 season.
If your answer is yes, then you really shouldn’t be moving Williams unless you’re getting an elite fantasy asset or RB1-type market value in return with a trade.
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If your answer is no, then you should absolutely be trying to take advantage of this sell-high window for Williams heading into Week 5.
For the record, his usage through the first four weeks of the season has been incredibly encouraging and — quite honestly — is tough to find in today’s NFL. Personally, I wouldn’t be in a big rush to trade Williams off of my fantasy football team.
Sell High on Williams?
Whenever any player scores multiple touchdowns within the first month of the NFL season, it automatically creates a sell-high market for a player.
It is highly likely Williams will be a top-10 — if not top-five — fantasy RB when the slate of games for Week 4 concludes. I would be selling him at an RB1/WR1-type price point if I were to deal him.
Buy High on Williams?
Honestly, I would not be against trying to acquire Williams if the price is right in your league. Players in the RB2/WR2 conversation would be players I’m 100% willing to deal to get Williams back in return.
A player like Tee Higgins would be one that I am willing to deal straight up to get Williams on my redraft squad.