The Super Bowl is the biggest sporting event of the year. While the NFL doesn’t pay a single penny to the artists performing at the halftime show, his/her brand value touches sky high.
The same was the case for rapper Kendrick Lamar, who mesmerized everyone inside the Caesars Superdome with his mic-dropping performance on Sunday at halftime of Super Bowl 59.
The Philadelphia Eagles won the game 40-22 but not before the rapper made everyone vibing.
Kendrick Lamar Scales New Heights on Streaming Platform Spotify
On Monday (Feb. 10), an X user ‘@KendrickChart’ informed fans that the rapper has achieved 86.3 million monthly listeners on Spotify, up by +788,231 from the last recorded date. The update also mentions that Lamar is now only “300K away from breaking the record for a hip-hop artist.”
Kendrick Lamar reaches a new peak of 86.3 MILLION monthly listeners on Spotify. (+788,231) 🔥
— He is 300K away from breaking the all time record for a hip-hop artist. pic.twitter.com/CCRZtfvLWs
— Kendrick Lamar Updates (@KendrickChart) February 10, 2025
At the time of writing, according to ChartMasters, Lamar has already left behind the likes of Drake, Eminem, and Travis Scott with 86,323,929 monthly active listeners. Lamar is gaining 788,231 new listeners daily and a total increase of 6,969,905 over the past month.
Following him closely is Drake, who holds 74,984,072 monthly listeners, experiencing a daily rise of 120,346 and a monthly increase of 1,981,231. Eminem remains in third place with 74,340,747 monthly listeners, adding 52,894 per day and 1,242,782 over the month.
Scott follows in fourth place, amassing 73,241,465 monthly listeners with a daily gain of 174,617 and a 4,322,015 listener increase over the month. Rounding out the top five is Kanye West, who currently boasts 66,866,716 monthly listeners, growing by 150,165 daily and accumulating 2,458,324 more listeners in the past month.
Lamar’s Controversial ‘Not Like Us’ Gets Big Boost After Super Bowl 59
It didn’t take long for Lamar to hit back at Drake again. The ongoing battle between both rappers has reportedly taken shape in the form of diss songs, with both parties not leaving any moment to throw the punch at each other through words.
At Caesars Superdome, Lamar also sang “Not Like Us,” which is a diss song aimed at Drake. Following his performance, according to a report from Rolling Stone, the rap song jumped to 430% in streams within only three hours of the performance.
His album “Damn,” in which there is a song called “Humble,” spiked 300%. His collab with SZA, who also performed in Super Bowl LIX, “All the Stars,” saw a jump of 290%.
Similarly, his overall jump in streams on Spotify was 175%.