A common bonus to every game at Arrowhead Stadium has become the presence of international pop icon Taylor Swift. Thanks to her relationship with Kansas City Chiefs tight end Travis Kelce, the superstar singer is a constant presence at Chiefs games, with the camera crew regularly cutting to display her reactions.
She has also served as a bit of a good luck charm for the Chiefs, as they are undefeated so far this year when she’s in attendance. Last week, she was present for the team’s Divisional Round matchup against the Houston Texans, which they won 23-14. Will Swift be at the stadium this week against the Buffalo Bills in the AFC Championship Game?
Is Taylor Swift In Attendance For Kansas City vs. Buffalo?
Yes, Swift is in attendance for today’s AFC Championship Game between the Chiefs and Bills. She showed up to the game with her parents.
Taylor Swift & her parents are ready for the AFC Championship! pic.twitter.com/PApua5ZKF8
— Katie Maher (@wibwKatie) January 26, 2025
This isn’t a huge surprise, as Kelce hinted she would be at every playoff game before the Divisional Round.
“Oh yeah, you know it, baby. It’s playoff football,” Kelce said, smiling ear to ear while appearing on ESPN’s “The Pat McAfee Show.”
Given the Chiefs’ success with Swift in attendance, McAfee playfully said that bettors’ ears perk up whenever she cheers on Kelce in person.
With Swift showing up to support Kelce, the broadcast should capture enough shots of the superstar cheering on from the luxury box, especially for the legendary tight end.
Given her friendship with Hailee Steinfeld, who is engaged to Bills quarterback Josh Allen, there has been some speculation that the longtime friends may sit together in Swift’s box.
“The Eras Tour” by Swift was the highest-grossing tour of all time by a considerable margin. While no tour had ever grossed $1.2 billion, she was able to cross the $2 billion mark for the year-and-a-half-long musical extravaganza.
But, with the tour coming to an official end on December 8 of last year, Swift has ample time on her plate to support her beau on the gridiron.
Swift Effect: How the Chiefs Fan Base Has Grown Since Swift, Kelce Started Dating
Gracie Hunt, the Chiefs’ heiress and daughter of team owner Clark Hunt, told People Magazine that Swift has grown the team’s following by 30-40% since showing up to her first game on Sept. 24, 2023.
“She is absolutely incredible, beautiful, and wonderful, and it’s been such a special time to have her be a part of Chiefs Kingdom.
Swift’s relationship with Kelce has drawn a ton of new attention to football, particularly from women. Her undeniable cultural influence attracts fans who may not have previously tuned in to NFL games, boosting viewership and bringing fresh energy to the sport.
Since Swift’s public appearances at Chiefs games, broadcasters have reported a notable increase in female viewers, especially in key demographics.
Nielsen data shows spikes in viewership among women during games Swift attended, proving her magnetic pull transcends music. Her fans, affectionately known as “Swifties,” are now embracing football as part of their devotion to the artist, learning about teams, players, and game-day traditions.
This Swift-fueled phenomenon is also impacting social media engagement and merchandise sales. From Kelce jerseys flying off the shelves to Swift-inspired football memes trending online, her influence sparks a crossover between pop culture and sports fandom.