The Kansas City Chiefs are undefeated with pop superstar Taylor Swift in the Arrowhead Stadium crowd during the 2024-25 NFL season. She’ll be there this afternoon when the Chiefs take on the Houston Texans in the AFC Divisional Round.
Swift last attended a Chiefs game on Dec. 21, when Kansas City hosted and defeated — you guessed it — the Texans by a score of 27-19. Can Swift’s presence make it 8-0?
Is Taylor Swift In Attendance For Kansas City vs. Houston?
Yes, Swift is in the building for today’s game. She is ready to watch her tight end boyfriend, Travis Kelce, and the Chiefs begin their playoff journey. Kansas City is looking to become the first team in NFL history to win three consecutive Super Bowls.
🚨| Taylor arriving at the Chiefs game tonight!
— Taylor Swift Updates (@TSUpdating) January 18, 2025
Now that her legendary “The Eras Tour” is over, Swift has more freedom to support Kelce.
It’s not much of a surprise that she’s at the game, as Kelce revealed her plan earlier in the week during an interview on ESPN’s “The Pat McAfee Show.” When asked if Swift would be at Arrowhead Stadium over the weekend, he made it clear she would be.
“Oh yeah, you know it, baby. It’s playoff football,” Kelce said, smiling ear to ear.
Given the Chiefs’ success with Swift in attendance, McAfee playfully said that bettors’ ears perk up whenever she cheers on Kelce in person.
With Swift showing up to support Kelce, expect the NFL and the ESPN broadcast to add extra focus to the luxury box where Swift will be sitting.
Swift Effect: How Chiefs Fan Base Has Grown Since Swift, Kelce Started Dating
Gracie Hunt, the Chiefs’ heiress and daughter of team owner, Clark Hunt, told People Magazine that Swift has grown the team’s following by 30-40% since showing up to her first game on Sept. 24, 2023.
“She is absolutely incredible, beautiful, and wonderful, and it’s been such a special time to have her be a part of Chiefs Kingdom.
TRENDING: #Chiefs owner Gracie Hunt says Taylor Swift has grown the team following by 30 to 40% since attending her first game in 2023.
“She is absolutely incredible, beautiful, and wonderful, and it's been such a special time to have her be a part of Chiefs Kingdom.”
(People) pic.twitter.com/LMTQuNddqZ
— MLFootball (@_MLFootball) January 17, 2025
Swift’s relationship with Kelce has drawn a new wave of attention to football, particularly from women. Her undeniable cultural influence attracts fans who may not have previously tuned in to NFL games, boosting viewership and bringing fresh energy to the sport.
Since Swift’s public appearances at Chiefs games, broadcasters have reported a notable increase in female viewers, especially in key demographics.
Nielsen data shows spikes in viewership among women during games Swift attended, proving her magnetic pull transcends music. Her fans, affectionately known as “Swifties,” are now embracing football as part of their devotion to the artist, learning about teams, players, and game-day traditions.
This Swift-fueled phenomenon is also impacting social media engagement and merchandise sales. From Kelce jerseys flying off the shelves to Swift-inspired football memes trending online, her influence sparks a crossover between pop culture and sports fandom.
