Super Bowl commercials are a huge part of the Super Bowl experience. While some at your party will be locked into the action on the field, some will bring that same focus to the commercials in between. From the hilarious ones to the touching storylines, the commercials during the big day are sometimes remembered more than the result of the game.
With all the eyes and attention on the day, having a Super Bowl commercial is a big deal. But how much does it cost to lock in a slot during the big game? We examine that and much more as it pertains to the ads that will be on our screen during Super Bowl 58.
Super Bowl Commercial Cost in 2024
According to NPR, the cost of a 30-second commercial in this year’s Super Bowl is $7 million. That is the same price as it was last year as well. For context purposes, that is $233,333.33 a second. Almost a quarter of a million dollars per second is alarming to think about.
With just under an hour’s worth of projected commercial time available to advertisers, the networks hosting the Super Bowl are in line to make a pretty penny from the ad revenue.
The 2022 Super Bowl featured one of the largest price jumps in the game’s history. Ads went from costing $5.5 million in 2021 to $6.5 million in 2022, which is an increase of 18%.
That price jump is the largest percentage increase since 2000, when ad costs jumped from $1.6 million in 1999 to $2.1 million in 2000, a whopping 31 percent increase.
How Much Did the First Super Bowl Commercial Cost?
With this being the 58th Super Bowl in the league’s history, the NFL has come a long way when it comes to the production and value of these commercial spots for sale. With 2024 prices going for $7 million per 30-second spot, a look back to the very first Super Bowl is an eye-opening exercise.
For Super Bowl 1 in 1967, 30-second commercial spots went for $37,500 for NBC, while CBS was selling their spots for $42,500. Nowadays, for perspective reasons, that could get you almost a quarter of a second of air time.
MORE: Do Performers Get Paid for the Super Bowl Halftime Show?
Naturally, we all understand inflation plays a part in the price increase, but it also speaks to the popularity and growth the NFL has seen over the almost 60-year time frame. The Super Bowl is the biggest sporting event in the world, drawing in the most eyes for one singular game in the entire NFL season.
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