Football is the obvious main event in Super Bowl 57, but television commercials for the big game have always created buzz and excitement. While the quality of the ad can vary, how much does a Super Bowl commercial cost for companies in 2023?
Given the high profile of the Super Bowl, watched by millions of people worldwide, there is no better opportunity for companies to put advertisements in front of consumers. Here’s all the information you need to know about Super Bowl commercials.
How Much Does a Super Bowl Commerical Cost in 2023?
The price of a Super Bowl commercial has steadily climbed over the last two decades. Between the viewer base from football fans and the added interest the halftime show brings, the Super Bowl routinely ranks as one of the most-watched annual sporting events in the world. With how many consumers are watching and the Super Bowl happening once a year, the demand for a slot of 30-second ad space is exceptionally high.
So how much does a Super Bowl commercial cost in 2023? While the official numbers haven’t been released yet, the average price for a commercial in Super Bowl 57 is around $7 million. Given the high cost, some companies have started buying ad space in the hours of pre-game content ahead of the Super Bowl. Those commercials range from $500,000 to $2 million.
What Was the Price of a Super Bowl Commerical Last Year?
The cost has seen a continual rise, given the idea of supply and demand, and that price saw a hefty increase even from last year. Super Bowl 56 became known as the “Crypto Bowl,” with multiple cryptocurrency exchanges releasing ads, and the concept was even mentioned in other ads.
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The surge of prospective companies drove the price of a 30-second commercial up quite significantly compared to 2021. In Super Bowl 55, the ad space cost around $5.5 million; for Super Bowl 56, it jumped to $6.5 million, the largest price change ever.
The Cost of Super Bowl Commercials Through the Years
2020 was not the start of Super Bowl advertising, as this practice has been around since the inception of the big game. So how much are Super Bowl commercials throughout history? Back in 1967, for Super Bowl 1, a 30-second commercial during the game went for $37,500.
A far cry from the behemoth $7 million price tag in 2023, the price took off in the late 2000s/early 2010s. In 2008, the average cost for a commercial was around $2.7 million. Just nine years later, the price would jump over 80% to $5 million in 2017.
While a $2 million jump from 2017 to the present is a bit eye-popping, it is a more stable increase than the steady climb from 2008 to 2017.
There have only been three instances where the average price of a Super Bowl commercial has gone down compared to the previous season since 2000: Super Bowl 41 in 2007, Super Bowl 44 in 2010, and Super Bowl 55 in 2021.
The price drop in 2021 was an aftereffect of the financial issues caused by COVID-19 and could be why the price jumped $1 million last year. Whatever the case, expect the cost of Super Bowl commercials to continue to rise with each passing year.