2023 NASCAR Cup Series champion Ryan Blaney has partnered up with renowned fast-food restaurant chain “Chipotle” ahead of the second race of the Cup Series season. A long-time fan of the chain, Blaney has struck along a partner that marks Chipotle’s first-ever NASCAR collaboration.
However, it isn’t the fast-food brand’s first interaction with the Motorsports industry, having previously been a part of the Formula 1 realm. They had signed a one-year deal with the Haas F1 team back in February 2023, with most terms remaining undisclosed. Now venturing into NASCAR, fans hope the chain will look to be a more permanent presence.
Ryan Blaney Partners Up With $70 Billion Worth Chipotle Amid Split With Haas F1
The 2023 F1 season was one to forget for Haas, who finished last in the constructors’ championship. Never having enough money to develop the car, Haas could only accumulate 12 points from 24 races. As a result, Chipotle never renewed its partnership with the team.
Meanwhile, the same year saw Blaney race to the top of the NASCAR world and pick up its most prestigious trophy. The Team Penske driver’s love for Mexican food is a widely known fact, and it seems like it was only a matter of time before the two would collaborate for something special.
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The campaign comes as a part of the $70 billion worth of the brand’s “Real Food for Real Athletes” platform. It supports athletes at all levels by promoting the use of fresh, high-quality ingredients as performance fuel.
A special “Ryan Blaney Bowl” is also available to order exclusively through the app or the website. Per the company’s chief brand officer, Chris Brandt, the partnership will allow their brand to “connect with NASCAR fans in an exciting way.”
Apart from the new menu item, Chipotle will also be present at the Atlanta Motor Speedway during the Ambetter Health 400 weekend. Fans visiting the special pop-up can also get their hands on exclusive giveaways and surprise ticket upgrades. Moreover, the first 500 guests in the kitchen will receive an assured free entrée.
