In recent years, many fantasy football leagues have added creative punishments for the last-place manager. Some punishments are more intense than others, but regardless, they incentivize teams to stay committed for the entirety of the fantasy football season.
If your league is looking for a creative punishment, Miller Lite just launched a way to publicly humiliate the last-place manager in your fantasy football league.
Put Your Last-Place Manager On Billboards Across the Nation
On Thursday, Miller Lite announced Last Place-ments, a new contest in which fantasy football managers can nominate their league’s last-place manager for a chance to appear on Miller Lite billboards across the country and on digital platforms (like Instagram).
If your league mate is selected, their photo will be featured in a nationwide ad campaign, making this a loss that they’ll never be able to live down.
“From spending 24 hours in a diner to retaking standardized tests, classic last-place fantasy football punishments give longtime friends the chance to come together,” said Miller Lite’s Director of Marketing Alan Bremerkamp. “While this punishment isn’t really much of a punishment, Miller Lite is excited to give old friends a new tongue-in-cheek way to celebrate fantasy football and the worst bracket of their league.”
Here’s how the contest works: From Dec. 12 through Jan. 5, fantasy football managers can nominate their 21+ friends who finished last in an ESPN fantasy football league to appear in a Miller Lite ad by visiting this site. (Every member in the league must be 21+).
The selected winners will appear in Miller Lite ads from Jan. 27 through Feb. 7. But here’s the fun part: they will also receive merch and a cash prize.
So, while they’ll be kicking themselves for their poor performance during the fantasy football season and getting publicly shamed for their awful team, at least they’ll come out of this season with some money, merch, and a potential modeling career.